SUCCESS FACTORS OF FAST MOVING GOODS OF SMALL MEDIUM ENTERPRISES IN INDONESIA: CONCLUSION AND FUTURE RECOMMENDATION

Nevertheless, of all the factors chosen by the respondents, the capital remains one of the main reasons behind the success of the business. In Indonesia, the Ministry of Cooperatives and SMEs admitted that one of the main obstacle for Indonesian SMEs is financial problem, this fact is stated by studies on SMEs in developing countries have little access to financing from financial institutions due to various factors (Ardic et al., 2012; Olawale & Garwe, 2010; Hartungi, 2007).
Indonesian SMEs still face problem to get financing for expand its business. From a financial perspective, there are many SMEs that have difficulty gaining access from bank loan, either because of technical constraints, such as not having or not enough collateral, as well as non-technical obstacles, such as limited access to banking information. In terms of business development, SMEs still have limited information to the financing for particular commodities. So many SMEs including fast moving goods business rely on private capital which is sourced from non-bank loans to finance their business. It is beneficial for SMEs that they does not rely on bank financing, so they would not be suffered by the effects of the global crisis that destroyed a number of banks and large corporations, but on the other side, SMEs are also difficult to develop with limited capital to expand their business.
Many respondents stated that capital plays a very important role in the business success, because it involves the all expenditures financing to expand the market area and the number of consumers.
Many respondents were finally forced to pledge its assets to secure loans from banks and finally succeeded to develop their business becomes larger and more successful than before.
Based on the results of research and observation, there are at least 21 success factors of various studies from different countries which become the reason of entrepreneurs success in doing business. This study investigate the main five success factors that become major reasons for the fast moving goods business success, i.e. keeping motivation high when running a business, hard working, discipline character applied to all employees, leadership style that supports all aspects of the business environment, as well as maintaining the capital structure can be relied upon to maintain business continuity and business development in the future that can be implemented by the similiar business to survive in market competition.
Hopefully, this study will contribute to scientific area through success factors that can be inspired to similar businesses so that they can thrive and contribute to the national economy). In addition, by applying the findings of this study exsisting business could learn more about their potency, customer, and environment, so that they could survive better in competition. Nevertheless, this study still has several weaknesses, such as, the number of respondents who do not represent the whole area, some existing indicators probably have not been identified, and indicators that have not recovered from the real experience of the entrepreneurs, because all the indicators used by the author from various countries which may have different condition with Indonesia. Hopefully these weaknesses can be answered by future research. there